ASB Bank

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One of the most important things driving ASB Bank's online banking strategy is maintaining high levels of trust and making customers feel safe. It deployed VeriSign® EV SSL Certificates to provide immediate visual assurance to customers that their highly confidential transactions are protected. As a result, ASB Bank is confident that VeriSign EV SSL Certificates have improved its customers' awareness of security and sense of confidence when using its online channels.*

We are always looking at new security technologies to improve the security on our site. When we first heard about the visual benefits of VeriSign's EV SSL Certificates, we were immediately impressed. We wanted to be an early adopter in New Zealand to show our customers that we are continuing to lead the way in security.

Peter Muggleston,
Group Manager of Online and Information Services,
ASB Bank Limited

Industry

• Banking Services

Challenges

• Finding an easy, reliable way to show customers that ASB Bank's Web site is legitimate and protected.
• Reducing customer concerns about Internet threats and online banking.
• Enhancing its security posture as new tools become available.
• Supporting deployment with customer education.

Solution

• VeriSign® Extended Validation (EV) SSL Certificates.

Results

• ASB Bank has a much easier way to communicate online protection to customers.
• Significant improvements to customer awareness and sense of confidence.