Best Flights

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Best Flights deployed VeriSign® Extended Validation SSL Certificates to stay ahead of competition and build consumer confidence when booking travel online. This leading Australian travel company wanted to provide as much visual assurance to customers as possible that their travel bookings are protected at all times from online threats. Best Flights has experienced a reduced rate of booking abandonment and a noticeable drop in customer concerns relating to security issues since deployment.

We have had a 'sit back and relax' attitude since we implemented VeriSign EV SSL Certificates, with the only implementation requirements coming from the renewal process. We are comfortable that it is doing its job and presenting our business with the best secure face to our customers.

Matt Lynch,
IT Manager,
Best Flights

Industry

• Travel services

Challenges

• Driving online sales and keeping ahead of the competition with new online services.
• Finding the best way to build consumer confidence online and reduce booking abandonment rates.

Solution

• VeriSign® Extended Validation (EV) SSL Certificates.

Results

• Customer concerns relating to online security issues are now minimal.
• The abandonment rate at booking stage is now very low.