Overstock.com

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Overstock.com deployed the VeriSign Secured. Seal and VeriSign® Extended Validation SSL Certificates to further enhance customers' confidence when transacting on its Web site. As a result of the enhancement, site visitors with browsers that support the new certificate now abandon their shopping cart 8.6% less than other site visitors.

Deployment of the VeriSign Secured Seal and EV SSL Certificates was an easy decision. We're ecstatic with the ease of implementation and the subsequent decrease in shopping cart abandonment.

Geoff Atkinson,
Marketing Chief of Staff,
Overstock.com

Challenges

• Overstock.com is always looking for ways to further enhance its customer’s confidence and comfort when transacting on its Web site.
• The ever increasingly competitive online marketplace makes it necessary for companies to innovate to remain competitive.

Solution

• VeriSign Secured® Seal
• VeriSign® Extended Validation (EV) SSL Certificates.

Results

• Overstock.com was able to quickly and easily upgrade to VeriSign Extended Validation SSL Certificates.
• Overstock.com experienced an 8.6% drop in shopping cart abandonment over the 8 weeks after implementation for site visitors with browsers that support the new certificate.