PictureStore

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PictureStore pays rapt attention to making customers feel it is safe to enter their credit card numbers online. To gauge the impact of the VeriSign brand for engendering this confidence, the Internet retailer tested the effect of the seal on various pages of its Web site. While the choice of pages mattered somewhat, the big difference was between the presence or absence of the VeriSign Secured® Seal, a difference that consistently ranged from a 19 to 24 percent increase in completed transactions.

The customer's attitude is that if VeriSign says it's OK, then it's OK.

Matthew Kipps,
E-commerce Manager,
PictureStore

Industry

• E-commerce

Key Challenges

• Keep up fast-paced growth.
• Minimise costly customer practices such as mailing checks and using telephone agent time.
• Make customers feel secure when entering credit card numbers.

Solution

• VeriSign Secured® Seal
• VeriSign Secure Site Pro with Extended Validation (EV) SSL Certificates

Results

• 19% more customers conclude credit card purchases when they see the VeriSign Secured Seal on the home page.
• 24% more customers conclude credit card purchases when they see the VeriSign Secured Seal on the checkout page.